Restaurant Week Ad Campaign
Working with Philadelphia’s Center City Districts to develop a top-to-bottom advertising campaign. The project incorporates research from account and media planners and working alongside a copywriter in order to develop a full campaign creative execution.
The concept behind the creative execution focused on deconstructing key aspects of the Restaurant Week Experience.
By breaking down not just the food, but the fashion and ambiance associated with different restaurant genres, we were able to develop a campaign concept that showcases the wide range of experiences that one might find at Philadelphia’s Restaurant Week.
Along with out-of-home and magazine print versions, each ad would be adapted for social media and mobile-friendly iterations.
Art Director: Sergio Aguilar Valdes
Copywriter: Steve Wozniak